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As the cannabis market expands, it's important to know who your best customers are – and recruit new ones simultaneously.

• Baby Boomers are a lucrative market: 67% of Boomers consume cannabis for health and medical reasons. They also spend more than millennials or Gen Z.
• Diversify your...

This week in California, Morro Bay, Manhattan Beach, and California City each announced updates to their cannabis taxes and local regulations. Here’s what you need to know about running a cannabis business in each of these jurisdictions.

Here’s what’s been going on in the state of California’s cannabis market.

 

A well-crafted pitch deck can make your cannabis company stand out to potential investors.

• Keep your deck short: no more than 15 slides.
• Focus on the "why": why should an investor care about your business over every other investment opportunity?
• Include ways that your business stays...

Some big news this week for cannabis operators seeking to open a business in Los Angeles! Read on for this week’s headlines from the California cannabis industry.